{"id":87,"date":"2018-04-05T10:22:56","date_gmt":"2018-04-05T08:22:56","guid":{"rendered":"http:\/\/www.afasi.se\/foreningshandbok\/?page_id=87"},"modified":"2026-04-17T16:12:21","modified_gmt":"2026-04-17T14:12:21","slug":"marknadsforing-kommunikation","status":"publish","type":"page","link":"https:\/\/www.afasi.se\/foreningshandbok\/marknadsforing-kommunikation\/","title":{"rendered":"Kommunikation"},"content":{"rendered":"<!-- RS_MODULE_CODE_2.4.4 --><div id=\"readspeaker_button87\" class=\"rs_skip rsbtn rs_preserve\"><a class=\"rsbtn_play\" title=\"Lyssna p&aring; sidans text med ReadSpeaker\" accesskey=\"L\" href=\"\/\/app-eu.readspeaker.com\/cgi-bin\/rsent?customerid=7782&amp;lang=sv_se&amp;readid=rspeak_read_87&amp;url=https%3A%2F%2Fwww.afasi.se%2Fforeningshandbok%2Fwp-json%2Fwp%2Fv2%2Fpages%2F87\">\n        <span class=\"rsbtn_left rsimg rspart\"><span class=\"rsbtn_text\"><span>Lyssna<\/span><\/span><\/span>\n        <span class=\"rsbtn_right rsimg rsplay rspart\"><\/span>\n        <\/a><\/div><div id=\"rspeak_read_87\"><div class=\"breadcrumbs align top-page-breadcrumb wp-block-bcn-breadcrumb-trail has-text-color has-background\" vocab=\"https:\/\/schema.org\/\" typeof=\"BreadcrumbList\">\n\t<span><\/span>\n\t<span class=\"breadcrumbs-title\">Du \u00e4r h\u00e4r: <\/span><span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"G\u00e5 till F\u00f6reningshandboken.\" href=\"https:\/\/www.afasi.se\/foreningshandbok\" class=\"home\" aria-current=\"page\"><span property=\"name\">F\u00f6reningshandboken<\/span><\/a><meta property=\"position\" content=\"1\"><\/span><\/div>\n\n\n<div class=\"alignwide-wrap\" data-block=\"columns\">\n<div class=\"wp-block-columns alignwide\">\n<div class=\"wp-block-column\" style=\"flex-basis:30%\"><div id='iksm-697' class='iksm iksm-697 iksm-container '  data-id='697' data-is-pro='0' data-source='menu'><div class='iksm-terms'><div class='iksm-terms-tree iksm-terms-tree--level-1 iksm-terms-tree--parents' style=''><div class=\"iksm-terms-tree__inner\">\n        <div class=\"iksm-term iksm-term--id-692 iksm-term--parent\" data-id=\"692\">\n            <div class=\"iksm-term__inner\" tabindex='0'>\n                <a class=\"iksm-term__link\" href='https:\/\/www.afasi.se\/foreningshandbok\/marknadsforing-kommunikation\/webbplats\/' target='_self' tabindex='-1'>\n\t\t\t\t        <span class=\"iksm-term__text\">Webbplats<\/span>\n\t\t            <\/a>\n\t\t\t        <\/div>\n\t\t        <\/div>\n\n\t\t\n        <div class=\"iksm-term iksm-term--id-689 iksm-term--parent\" data-id=\"689\">\n            <div class=\"iksm-term__inner\" tabindex='0'>\n                <a class=\"iksm-term__link\" href='https:\/\/www.afasi.se\/foreningshandbok\/marknadsforing-kommunikation\/logotype-och-slogan\/' target='_self' tabindex='-1'>\n\t\t\t\t        <span class=\"iksm-term__text\">Logotype och slogan<\/span>\n\t\t            <\/a>\n\t\t\t        <\/div>\n\t\t        <\/div>\n\n\t\t\n        <div class=\"iksm-term iksm-term--id-690 iksm-term--parent\" data-id=\"690\">\n            <div class=\"iksm-term__inner\" tabindex='0'>\n                <a class=\"iksm-term__link\" href='https:\/\/www.afasi.se\/foreningshandbok\/marknadsforing-kommunikation\/material\/' target='_self' tabindex='-1'>\n\t\t\t\t        <span class=\"iksm-term__text\">Material<\/span>\n\t\t            <\/a>\n\t\t\t        <\/div>\n\t\t        <\/div>\n\n\t\t\n        <div class=\"iksm-term iksm-term--id-691 iksm-term--parent\" data-id=\"691\">\n            <div class=\"iksm-term__inner\" tabindex='0'>\n                <a class=\"iksm-term__link\" href='https:\/\/www.afasi.se\/foreningshandbok\/marknadsforing-kommunikation\/sociala-medier\/' target='_self' tabindex='-1'>\n\t\t\t\t        <span class=\"iksm-term__text\">Sociala medier<\/span>\n\t\t            <\/a>\n\t\t\t        <\/div>\n\t\t        <\/div>\n\n\t\t<\/div><\/div><\/div><div id=\"iksm_data_args\" class=\"data-args\"  data-collapse_children_terms='1' data-collapse_other_terms='1' data-collapse_animation_duration='400' data-expand_animation_duration='400'><\/div><\/div><script id=\"styles-copier-69ecdcfd1b9aa\">\n\t\t\t\/\/ Finding styles element\n\t        var element = document.getElementById(\"iksm-dynamic-style\");\n\t        if (!element) { \/\/ If no element (Cache plugins can remove tag), then creating a new one\n                element = document.createElement('style');\n                var head = document.getElementsByTagName(\"head\")\n                if (head && head[0]) {\n                \thead[0].appendChild(element);\n                } else {\n                  \tconsole.warn(\"Iks Menu | Error while printing styles. Please contact technical support.\");\n                }\n\t        }\n\t\t\t\/\/ Copying styles to <styles> tag\n\t        element.innerHTML += \".iksm-697 .iksm-terms{transition:all 400ms;animation:iks-fade-in 1000ms;}.iksm-697 .iksm-term__inner{background-color:rgba(255,255,255,1);min-height:44px;transition:all 400ms;}.iksm-697 .iksm-term__inner:hover{background-color:rgba(236,236,236,1);}.iksm-697 .iksm-term--current > .iksm-term__inner{background-color:rgba(212,212,212,1);}.iksm-697 .iksm-term__link{color:rgba(0,0,0,1);font-size:15px;line-height:15px;font-weight:400;text-decoration:none;padding-top:5px;padding-right:15px;padding-bottom:5px;padding-left:15px;transition:all 400ms;}.iksm-697 .iksm-term__inner:hover .iksm-term__link{color:rgba(50,50,50,1);}.iksm-697 .iksm-term__toggle__inner{transition:transform 400ms}.iksm-697 .iksm-term--expanded > .iksm-term__inner > .iksm-term__toggle > .iksm-term__toggle__inner{transform:rotate(180deg);}.iksm-697 .iksm-term__toggle{color:rgba(133,133,133,1);font-size:22px;align-self:stretch;height:unset;;width:40px;transition:all 400ms;}.iksm-697 .iksm-term__toggle:hover{color:rgba(0,0,0,1);}.iksm-697 .iksm-term__image-container{width:30px;min-width:30px;height:30px;min-height:30px;margin-right:15px;transition:all 400ms;}.iksm-697 .iksm-term__image{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term__image-container:hover{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term__inner:hover .iksm-term__image-container{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term__inner:focus .iksm-term__image-container{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term--current > .iksm-term__inner .iksm-term__image-container{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term--child .iksm-term__inner .iksm-term__image-container{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term--child .iksm-term__inner .iksm-term__image-container:hover{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term--child .iksm-term__inner .iksm-term__image-container:focus{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697 .iksm-term--child.iksm-term--current > .iksm-term__inner .iksm-term__image-container{background-size:contain;background-position:center;background-repeat:no-repeat;}.iksm-697  .iksm-term__text{flex: unset}.iksm-697 .iksm-term__posts-count{color:rgba(133,133,133,1);font-size:16px;margin-left:12px;font-weight:400;transition:all 400ms;}\";\n\t        \/\/ Removing this script\n            var this_script = document.getElementById(\"styles-copier-69ecdcfd1b9aa\");\n            if (this_script) { \/\/ Cache plugins can remove tag\n\t            this_script.outerHTML = \"\";\n\t            if (this_script.parentNode) {\n\t                this_script.parentNode.removeChild(this_script);\n\t            }\n            }\n        <\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading\"><strong>Marknadsf\u00f6ring och information<\/strong><\/h3>\n\n\n\n<p><a href=\"http:\/\/www.afasi.se\/foreningshandbok\/marknadsforing-kommunikation\/sammanfattning-kommunikation\/\"><strong>L\u00e4s sammanfattning<\/strong><\/a><\/p>\n\n\n\n<p><strong>Afasif\u00f6rbundet och f\u00f6reningarna sprider<br>information om vad afasi och DLD\/spr\u00e5kst\u00f6rning \u00e4r.<\/strong><br>Afasif\u00f6rbundet och f\u00f6reningarna informerar<br>ocks\u00e5 om vad Afasif\u00f6rbundet arbetar med.<\/p>\n\n\n\n<p>F\u00f6rbundet och f\u00f6reningarna arbetar<br>intressepolitiskt f\u00f6r att p\u00e5verka politiker i<br>fr\u00e5gor som \u00e4r viktiga f\u00f6r personer med afasi<br>och DLD\/spr\u00e5kst\u00f6rning och f\u00f6r deras anh\u00f6riga. Om<br>fler f\u00e5r kunskap s\u00e5 kan st\u00f6det till personer bli<br>b\u00e4ttre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Afasif\u00f6rbundets webbplats<\/strong><\/h3>\n\n\n\n<p>Afasif\u00f6rbundets webbplats har adressen<br>www.afasi.se.<\/p>\n\n\n\n<p>Det h\u00e4r \u00e4r en del av det som finns p\u00e5<br>webbplatsen:<br>\u2022 Information om vad Afasif\u00f6rbundet g\u00f6r.<\/p>\n\n\n\n<p>\u2022 Adress, telefonnummer och e-postadresser<br>till f\u00f6reningarna och till M\u00f6tesplats Afasi.<\/p>\n\n\n\n<p>\u2022 Information om afasi och DLD\/spr\u00e5kst\u00f6rning.<\/p>\n\n\n\n<p>\u2022 Information om Afasif\u00f6rbundets arbete f\u00f6r<br>att p\u00e5verka politiker.<\/p>\n\n\n\n<p>\u2022 Information om r\u00e4ttigheter.<\/p>\n\n\n\n<p>\u2022 Nyheter f\u00f6r personer med afasi och<br>DLD\/spr\u00e5kst\u00f6rning och f\u00f6r deras anh\u00f6riga.<\/p>\n\n\n\n<p>P\u00e5 webbplatsen kan du best\u00e4lla olika slags<br>information fr\u00e5n f\u00f6rbundet. Det g\u00e5r ocks\u00e5 att<br>ge pengar till Afasifonden eller till Afasif\u00f6rbundet.<\/p>\n\n\n\n<p>Det finns tidningsartiklar som handlar om<br>Afasif\u00f6rbundet och f\u00f6reningarna under rubriken<br>\u201dPress\u201d. Ber\u00e4tta g\u00e4rna f\u00f6r Afasif\u00f6rbundets kansli<br>om du eller din f\u00f6rening varit med i tidningen, radio<br>eller tv. Kansliet l\u00e4gger ut en l\u00e4nk till texten eller<br>programmet p\u00e5 webbplatsen.<\/p>\n\n\n\n<p>Det g\u00e5r att f\u00e5 texten p\u00e5 webbplatsen uppl\u00e4st med talsyntes.<br>Dokument i pdf och word g\u00e5r ocks\u00e5 att f\u00e5 uppl\u00e4sta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>F\u00f6reningar har egna webbplatser<\/strong><\/h3>\n\n\n\n<p>P\u00e5 kongressen 2015 togs beslut om att f\u00f6rbundet<br>skulle ta fram en webbmall f\u00f6r f\u00f6rbundets<br>f\u00f6reningar. Webbmallen \u00e4r framtagen f\u00f6r att passa<br>b\u00e5de f\u00f6reningar som har mycket egen information<br>och de som har mindre.<\/p>\n\n\n\n<p>Flera f\u00f6reningar anv\u00e4nder webbmallen och har<br>f\u00e5tt hj\u00e4lp av Afasif\u00f6rbundets kansli med att l\u00e4gga<br>in information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Logotype<\/strong><\/h3>\n\n\n\n<p>Afasif\u00f6rbundet har en logotype, en symbol f\u00f6r<br>att andra ska k\u00e4nna igen f\u00f6rbundet och veta att<br>det finns. Det finns ocks\u00e5 logotyper f\u00f6r l\u00e4ns- och<br>regionf\u00f6reningarna och f\u00f6r lokalf\u00f6reningarna<br>(se exempel nedan).<\/p>\n\n\n\n<p>Det \u00e4r viktigt att logotypen finns med i all<br>information som f\u00f6reningen har. Till exempel<br>i inbjudningar till medlemsaktiviteter,<br>verksamhetsber\u00e4ttelser, dagordningar och<br>protokoll. Har din f\u00f6rening inte n\u00e5gon logotype?<br>Kontakta d\u00e5 Afasif\u00f6rbundets kansli.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Afasif\u00f6rbundets slogan&nbsp;<\/strong><\/h3>\n\n\n\n<p>Afasif\u00f6rbundets budskap \u00e4r: \u201dVi v\u00e4grar vara tysta!\u201d.<br>Det kallas slogan. Afasif\u00f6rbundet vill att det<br>budskapet ska st\u00e5 p\u00e5 material i f\u00f6reningen.<br>D\u00e5 sprids Afasif\u00f6rbundet budskap till andra.<\/p>\n\n\n\n<p>Sloganen \u00e4r en bildfil p\u00e5 samma s\u00e4tt som<br>logotypen. Kontakta Afasif\u00f6rbundets kansli f\u00f6r<br>att f\u00e5 den.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Material<\/strong><\/h3>\n\n\n\n<p>Det finns olika material om afasi och<br>DLD\/spr\u00e5kst\u00f6rning p\u00e5 Afasif\u00f6rbundets webbplats<br>www.afasi.se under rubriken \u201dBest\u00e4ll material\u201d.<\/p>\n\n\n\n<p>Fyll i ett formul\u00e4r om vad du vill ha f\u00f6r material<br>s\u00e5 skickar Afasif\u00f6rbundet det till dig. Det g\u00e5r<br>ocks\u00e5 att ringa eller skicka e-post till<br>Afasif\u00f6rbundets kansli f\u00f6r att best\u00e4lla.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.afasi.se\/foreningshandbok\/material\/\">L\u00e4s mer om f\u00f6rbundets material.&nbsp;<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Press p\u00e5 <strong>Afasif\u00f6rbundets <\/strong>webb<\/h3>\n\n\n\n<p>P\u00e5 Afasif\u00f6rbundets webbplats www.afasi.se<br>under rubriken \u201dPress\u201d finns nyheter publicerade om afasi<br>och DLD\/spr\u00e5kst\u00f6rning i relation till Afasif\u00f6rbundets eller f\u00f6reningarna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facebook-grupper<\/strong><\/h3>\n\n\n\n<p>Afasif\u00f6rbundet har tv\u00e5 officiella Facebook-grupper.<br>En \u00e4r \u00f6ppen f\u00f6r alla och en \u00e4r Talknutens grupp<br>som \u00e4r inriktad p\u00e5 spr\u00e5kst\u00f6rning. Det finns ocks\u00e5<br>flera slutna grupper p\u00e5 Facebook. Du hittar<br>grupperna om du s\u00f6ker p\u00e5 Afasif\u00f6rbundet&nbsp;eller<br>Talknuten p\u00e5 Facebook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Youtube<\/strong><\/h3>\n\n\n\n<p>Afasif\u00f6rbundet l\u00e4gger ut videoklipp p\u00e5 Youtube.<br>Du hittar videoklippen om du s\u00f6ker Afasif\u00f6rbundet<br>p\u00e5 Youtube. Alla f\u00f6reningar och medlemmar f\u00e5r g\u00e4rna<br>skicka in korta videoklipp till Afasif\u00f6rbundets kansli.<br>Kansliet l\u00e4gger ut dem p\u00e5 Youtube.<\/p>\n\n\n\n<p>\u00a9 Afasif\u00f6rbundet i Sverige<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<!-- RS_MODULE_CODE_2.4.4 --><div id=\"readspeaker_button87\" class=\"rs_skip rsbtn rs_preserve\"><a class=\"rsbtn_play\" title=\"Lyssna p&aring; sidans text med ReadSpeaker\" accesskey=\"L\" href=\"\/\/app-eu.readspeaker.com\/cgi-bin\/rsent?customerid=7782&amp;lang=sv_se&amp;readid=rspeak_read_87&amp;url=https%3A%2F%2Fwww.afasi.se%2Fforeningshandbok%2Fwp-json%2Fwp%2Fv2%2Fpages%2F87\">\n        <span class=\"rsbtn_left rsimg rspart\"><span class=\"rsbtn_text\"><span>Lyssna<\/span><\/span><\/span>\n        <span class=\"rsbtn_right rsimg rsplay rspart\"><\/span>\n        <\/a><\/div><div id=\"rspeak_read_87\"><div class=\"entry-summary\">\n Marknadsf\u00f6ring och information L\u00e4s sammanfattning Afasif\u00f6rbundet och f\u00f6reningarna spriderinformation om vad afasi och DLD\/spr\u00e5kst\u00f6rning \u00e4r.Afasif\u00f6rbundet och f\u00f6reningarna informerarocks\u00e5 om vad Afasif\u00f6rbundet arbetar med. F\u00f6rbundet och f\u00f6reningarna arbetarintressepolitiskt f\u00f6r att p\u00e5verka politiker ifr\u00e5gor som \u00e4r viktiga f\u00f6r personer med afasioch&hellip;\n<\/div>\n<div class=\"link-more-container\"><a href=\"https:\/\/www.afasi.se\/foreningshandbok\/marknadsforing-kommunikation\/\" class=\"link-more\" aria-label=\"Continue reading Kommunikation\">Continue reading&hellip;<\/a><\/div>\n<\/div>","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-87","page","type-page","status-publish","hentry","entry","entry-type-page"],"_links":{"self":[{"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/pages\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":6,"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/pages\/87\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/pages\/87\/revisions\/1011"}],"wp:attachment":[{"href":"https:\/\/www.afasi.se\/foreningshandbok\/wp-json\/wp\/v2\/media?parent=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}